Report METER
Online monitoring reports for categories, brands, operators, and advertising activity dynamics. Pre-built dashboards delivered fresh, week over week.
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Open Report METER
METER Monitoring captures, verifies, and analyzes real advertising activity in outdoor media.
From real-world placements and market monitoring to brand, creative, and advertising activity analytics — one independent layer underneath every campaign decision.
METER Monitoring is an independent outdoor advertising monitoring system that transforms real-world placements into structured data and analytical tools.
The system captures advertising activity across the city, recognizes brands and creatives, verifies data, and builds a transparent view of the market.
Each product reads from the same independent monitoring layer — from raw placement signals to AI-driven market answers.
Online monitoring reports for categories, brands, operators, and advertising activity dynamics. Pre-built dashboards delivered fresh, week over week.
AI-powered monitoring insights agent. Transforms plain-language market questions into analytical answers, charts and exports.
Structured library of outdoor advertising creatives, collected from monitoring infrastructure and operator partners — searchable by brand, category, format.
Pre-flight creative analysis tool. Evaluates outdoor materials against the live monitoring library before campaign launch — legibility, contrast, originality.
Automated creative delivery system that distributes category-based visual references and monitoring examples to teams — daily, weekly, on demand.
Independent monitoring is a different category from operator reporting. Here's how METER handles the things planners ask most.
METER captures advertising placements in the field — driving routes, dashcam capture, fixed sensors — without relying on operator declarations. Every record carries a timestamp, GPS, and verified visual evidence.
Operator data is then reconciled against this independent layer, not the other way round. That's the difference between “reported” and “measured.”
24 metro markets in active capture, with 12,847 panels in the live set across billboards, citylights, transit shelters, and digital OOH. The footprint grows roughly one new market per quarter.
98.4% verified accuracy on brand and creative tagging, measured against a manually labeled holdout set refreshed monthly. Ambiguous frames are routed to human review before publication — never auto-published as “identified.”
Field capture runs continuously; the analytics layer refreshes daily. Report METER dashboards update overnight; Agent Prime answers always reflect the most recent verified snapshot.
Yes. Every product exposes CSV exports and a documented API. Common integrations include planning suites, agency BI environments, and brand-side measurement stacks. SSO and audit logs come standard on enterprise plans.
Operators report on their own inventory. METER measures the whole market — including operators, formats, and placements outside any single inventory. That's what lets advertisers benchmark, agencies plan competitively, and operators see themselves in context.