METER
Location & Catchment Intelligence for Retail
Audience intelligence beyond the screen.
METER turns anonymized real-world movement into store-level intelligence — who passes each site, where your customers actually live and travel from, and how they move between billboards, retail locations and venues across 35+ European markets.
Tracking how audiences move between billboards, retail locations and venues — the same movement that powers every catchment study
Candidate site — Central Paris
48.8606° N · 2.3376° E — footfall heatmap + catchment
Your site
Competitors
Footfall density
214,860/mo
Monthly footfall
62%
Live within 3 km
14 min
Avg. dwell time
93 / 7
Pedestrian / driver
Footfall by hour · Mon–Sun avg
0812162023
Visitor age mix
49%30–49
18–29 27%
30–49 49%
50+ 24%
What you can answer with METER
Four questions every expansion, real-estate and insight team asks — answered with observed movement, not surveys or intuition.
01
Site selection & expansion
Rank candidate locations by real passing footfall, dwell and audience fit before committing capital to a lease.
02
Catchment mapping
See where visitors actually live, work and travel from — origin–destination flows and true trade-area size per store.
03
Competitor traffic analysis
Measure shared vs. exclusive visitors against rivals nearby, and track switching as new stores open.
04
Dwell & flow analytics
Peak hours, weekday vs. weekend, pedestrian vs. vehicle, and the movement corridors feeding each location.
Data & coverage
Up to 85%
Mobile population / country
≤ 5 m
GPS precision
300k+
Data sources
36 mo
History depth
Daily
Refresh
Privacy-first & fully anonymized · GDPR · CCPA · EU Standard Contractual Clauses · 35+ European markets
Proof point
Retail traffic research · fashion
Uniqlo × Muji — Paris & Tokyo
METER analysed 70.3% of Paris and 64.2% of Tokyo's mobile population over Jan–Jun 2024, mapping catchment overlap, exclusive-competitor territory and visitor demographics to guide store positioning and audience strategy.
Start with a catchment study on one of your sites.
Send us a store address or a shortlist of candidate locations — we'll return a sample footfall & catchment report so you can see the depth before committing.
Request a sample report →
METER — a Geomotive platform · Location intelligence for physical-world retail
Confidential · Dashboard figures are illustrative sample outputs